By industry
Hair salons, nail salons and barbershops
Most shops have no front desk. 80% of barbers and 48% of hairdressers, hairstylists and cosmetologists are self-employed. (US Bureau of Labor Statistics, Occupational Outlook Handbook, 2025 data.) The person who would answer the phone is the person holding the scissors.
80%
of barbers are self-employed, and 48% of hairdressers, hairstylists and cosmetologists
Source: US Bureau of Labor Statistics, Occupational Outlook Handbook, 2025 data
What owners say they need
- Visits, not only higher prices. In June 2026 salon revenue rose 4.84% from a year earlier, driven by a 3.08% higher average ticket, while unique visits for the year were down. (Professional Beauty Association, Pro Beauty Pulse, July 2026, from more than 10,000 salons.)
- New clients without a commission. Booking marketplaces charge for the clients they send. Fresha lists a one-time 20% commission on a new marketplace client, and Booksy lists a one-time 30% fee on a new Boost client's first visit, up to $100. (Each company's pricing page, read November 2026.)
- To be found when someone asks. 45% of US consumers used an AI tool to find a local business in 2026, up from 6% a year earlier. (BrightLocal, Local Consumer Review Survey 2026, 1,002 consumers.)
- Facts online that are right. Google says that when a business does not list its information online, it can call the business for a searcher to ask about things such as the earliest available appointment. (Google Search Help.)
What we build
- Your hours, services, prices and booking link kept correct on your site, your Google listing and the directories. Every link goes to your own booking page, never to a marketplace listing.
- Answers to common questions while you are with a client and after hours: hours, services, starting prices in your words, and the booking link.
- Weekly posts and Google updates from the photos you send, with the client's OK.
- A reply drafted for each review, written for that review, for your approval.
- A note to clients who have agreed to hear from you when a slow day has openings.
- Work alongside the booking tool you already use, such as Square, Vagaro, GlossGenius, Booksy or Fresha. Its reminders stay as they are.
What we will not do
- Give skin, scalp or medical advice, or say a service treats a condition.
- Promise a color result, or quote a firm price for a correction or extensions.
- Advertise lasers, injectables or other services outside a Board of Barbering and Cosmetology license.
- Take a commission on your clients, or send them to a marketplace.
- Post a client's photo without their OK, or text anyone who has not agreed to it.
Start with a free search check
Tell us about your business. We read what Google and AI assistants read about you today and email back the first three things to fix. No call.